F.D.C.
CHRISTOPHER FREEMAN
“CASE STUDY: ADYDA”
WE APPROACHED ADYDA’S NEED FOR BRAND RECOGNITION AROUND A SINGLE COLOR. THIS “BRAND RED”, TO USE A METAPHOR, IS THE TREE TRUNK; WHILE IT’S VARIATIONS AND COMPLEMENTARIES ARE THE BRANCHES REACHING OUT IN ALL DIRECTIONS DEPENDING ON THE ENVIRONMENT AND THE ARTIST’S NEEDS.︎︎︎
BRAND BOOK - COLOR COMBINATIONS
BRAND BOOK - FONT FAMILY
MOOD BOARDS ︎︎︎
BACK TO CASE STUDY ︎︎︎
“WHAT DO YOU SEE?” ︎︎︎
“HORSERADISH THUNDERCLAP” ︎︎︎
“DIGITAL ABSTRACTIONS” ︎︎︎
“ILLUSTRATIONS” ︎︎︎
EMAIL INSTAGRAM
FREEMAN DESIGN COMPANY 2022